This white paper goes over some of the pros and cons of using live chat in customer service and support. Again, this was written for thought leadership and education of our customer base.
Give Customers the Gift of Chat: Implementing Live Chat into Customer Service Channels
I write content for a software company that specializes in customer service and support software, so I have had to become an expert on this topic. The trend these days is toward offering customers multiple channels to interact with the company from Twitter to chat to web based customer portals.
I wrote this white paper for thought leadership, marketing, and educational purposes as sales collateral and a method of collecting prospect information for this software company.
It’s a Mad, Mad, Mad Multichannel World
This paper is meant to help prospective customers understand some of the tools that their customers are looking for on the company website, especially when it comes to learning and troubleshooting.