Category Archives: Uncategorized

How Old Are These People? Cohort Birthyears for Baby Boomers and Gens X & Y

Whenever I hear about Gen X or Gen Y, I can never remember when they were supposed to have been born. I can remember the Baby Boomers…that’s it. I don’t know why the information just won’t stick. Maybe because it doesn’t include me. Who cares about anyone younger, right?

Then I thought, maybe you aren’t sure about this either, so I decided to put this out there.

I found the following information on MentalFloss. According to them, the Pew Research Center is trying to lock down the years of birth a little better than it has been in the past. Here is how they have the demographics broken down:

Silent Generation 1928-1945
Baby Boomers 1946-1964
Generation X 1965-1980
Generation Y 1981-1996 (aka Millennials)
Generation Z 1997 to present (aka Post-Millennials)

Why are Millennials bound by 1981 and 1996? Pew Research says that this cohort is old enough to have experienced and understood 9/11 as children and the Great Recession in 2008 as young adults.

Another way to split the cohorts is by dominant technology.

Baby Boomers saw the television become popular.
Generation X was there for the computer revolution.
Generation Y grew up with the internet as just another utility.

Of course, there are those of us who upset the apple cart because we like to stretch out those generations. For example, by this reckoning, my parents were both born before the Silent Generation. My brothers and my husband are definitely Baby Boomers and so am I, by the skin of my teeth. My parents almost had 3 Boomers and a Gen Xer. (Sounds like a movie title.)

My kids are considered Post-Millenials, so a Baby Boomer skipped two cohorts to have kids. Don’t ask me why. It seemed like a good idea at the time.

Hmmm. I wonder what my kids’ cohort will be known as? Let’s cross our fingers it isn’t for fighting World War III.

Writing Content That Is Relevant to Your Audience: The Three I’s

Idea Writer

Inbound marketing strategy demands relevant content. Without relevance, your content won’t even make it past the first second of scanning. Don’t waste time writing about topics that your buyers don’t care about. Use the Three I’s to identify and speak to the needs of your target audience.

Investigate

There is a ton of data out there but only a subset is relevant to your buyer personae. Use relevancy as your primary filter when investigating existing content for ideas for creating new content. Select data sources that have a high probability of containing information of interest to those personae.

Your Popular Blog Posts

This is a key indicator of relevance; if prospects are reading it, it must mean something to them. Google Analytics can help you identify those blog posts with the highest number of visits, most conversions, and highest engagement.

Select the top 20% for your data pool. Then do the same with posts that were the most shared on social networks; again keep the top 20%. Merge these two lists, de-duplicate, and put this information on a spreadsheet:

  • Title*
  • URL
  • Visits
  • Conversions
  • Visit Duration
  • Shares in each social network

*from moz.com

Competition’s Popular Blog Posts

Now you do something similar with your competitors’ posts. Find the most shared posts on social networks and the most externally linked posts. Keep the top 20% and record the title, URL, social network shares, external links, and linking domains.

Community’s and Influencers’ Most Shared Content

Find relevant communities, influencers, locations, and popular topics on Twitter using tools like Tribalytics and Twtrland. Lay out the same data as for competitors. Highest relevance goes to influencer-shared content that is popular in your Twitter communities.

Hottest Trending and Relevant Content in Social Networks

Using a tool like Buzzsumo, you can find the most relevant and popular content in real-time. Take the topics from your earlier lists and match them to current hot topics and list:

  • URL
  • Title
  • Social Network shares
  • Type of content

Now merge all lists, categorize the content, and list by best performing content.

Relevant Web Industry Questions and Content Requests

To round out your data gathering, find out what questions are being asked on the social networks and forums such as Twitter and Quora and create a prioritized list of questions or those with the highest number of votes. Do the same for media outlet requests for content within each category.

Inquire

You now have a smaller and more focused mound of data. Massage it to determine action.

Differentiating Characteristics

  • Common denominators
  • Focus, style, and format
  • Patterns

Classification

Create a list of potential blog post ideas:

  • Ask who, what, when, why, where, and how to find the emotional triggers for your audience.
  • Determine the level of interest based on relevancy and search volume.

Coverage Status

Determine which post ideas have already been covered, which sites published the existing content, and level of success. Categorize by format, type, and date published. The high priority blog post ideas will be those of highest relevance and popularity that have not been covered recently if at all.

Identify

One last filter and you will have a list of kick-ass blog post ideas.

Take the final list of potential posts and narrow them further by asking about:

  • Topical relationship to your business goals
  • Interest and usefulness level for your audience
  • Level of helpfulness to issue resolution or improvement
  • Ease of production and consumption
  • Availability of resources
  • Profitability in ranking

Use ideas that match all of these bullet points for the best blog posts ever.

I just auditioned for BlogMutts!

OK, really I turned in an application. But this looks like an interesting start-up and a chance to get paid solely for writing. I hope to see an acceptance soon!

To take a look at the site go here: BlogMutt beta.

If you need a steady stream of fresh blog content, this might be the place to go.

Update September 1, 2011
I heard from Scott Yates, the co-founder, almost immediately. Right now the customer base is a little small but I think it will grow. I tried to put up a post last night but family issues (read children who don’t want to do homework) interfered. Definitely today after my “day job”.

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