Tag Archives: PhaseWare

It's a Mad, Mad, Mad White Paper World!

I write content for a software company that specializes in customer service and support software, so I have had to become an expert on this topic. The trend these days is toward offering customers multiple channels to interact with the company from Twitter to chat to web based customer portals.

I wrote this white paper for thought leadership, marketing, and educational purposes as sales collateral and a method of collecting prospect information for this software company.

It’s a Mad, Mad, Mad Multichannel World

This paper is meant to help prospective customers understand some of the tools that their customers are looking for on the company website, especially when it comes to learning and troubleshooting.

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